Last Updated: 2026-03-24
Privacy Policy
This Privacy Policy describes how Macpherson Publishing collects, uses, and shares information when you use our websites and digital tools. By using our sites, you agree to the practices described in this policy.
Information We Collect
We collect information automatically through Google Analytics when you visit our sites. This includes page views, time on site, device type, browser, operating system, approximate geographic location (country/region), and referring URLs. We do not collect personally identifiable information unless you contact us directly.
We do not serve advertising on our sites. No advertising-related data is collected.
How We Use Information
We use the information collected to:
- Understand how visitors use our sites and improve user experience
- Diagnose technical issues and monitor site performance
- Identify which tools and features to prioritize in future development
- Analyze which tools and content are most useful to visitors
Third-Party Services
We use the following third-party services that may collect data independently:
- Google Analytics — tracks site usage and visitor behavior. View Google's Privacy Policy.
Cookies
Our sites may use cookies to enable Google Analytics tracking. Analytics cookies help us understand visitor behavior (e.g., session duration, pages visited). We do not use advertising cookies.
You can disable cookies through your browser settings or opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Your Rights
You have the right to opt out of analytics tracking at any time using the methods described above. If you believe we hold any personally identifiable information about you and wish to request its deletion, please contact us at the email address below. Residents of the European Economic Area (EEA) may also have additional rights under GDPR, including access, rectification, and erasure.
Children's Privacy
Our websites and digital tools are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us immediately so we can remove it.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will update the “Last Updated” date at the top of this page. Your continued use of our sites after any changes constitutes your acceptance of the updated policy.
Contact
For privacy-related inquiries or data deletion requests, please contact us at: contact@macphersonpublishing.com